Haagen-Dazs
For Haagen-Dazs, craft is everything. It was a fun challenge to extend that dedication to perfection through a new campaign that was refined, elegant and classy even on social media.
Winner: Gold SF Addy, Silver Regional Addy and Silver National Addy.
Winner: Gold SF Addy, Silver Regional Addy and Silver National Addy.
Social
We created #TWITALY, a contest where you enter by tweeting your review of the new HD gelato. If we pick your tweet, you get to go on a grand gelato tour in Italy and become a true gelato expert. After that, you come back to the USA and give your final verdict on the 7 HD flavors to be displayed to the world.
